Diamond engagement rings, "it's who we are and what we do" - Kobi Katz, founder and owner of Annello by Kobelli.

Established in 1980, Kobelli is a trusted fine jewelry brand that has been importing diamonds and manufacturing fine jewelry for four-and-a-half decades in the heart of downtown Los Angeles. We are trusted by consumers for our transparency, honesty, and social responsibility.

Previously manufacturing for major US brick-and-mortar retailers under the name Baguette World, our owner and founder, Kobi Katz, decided to embark on a new journey in the e-commerce landscape at the start of the new millennium.

To this day, Kobi works closely with the design team to create new pieces for the Kobelli line.

With our artisans, designers, and fulfilment experts all working under the same roof, Kobi is able to ensure every piece is made in accordance to our high standards with top-tier quality control.

Today, as a manufacturer with a direct-to-consumer business model, we are able to provide you the customer experience and fine jewelry excellence you deserve at the best possible prices.


Growing up in a small Mediterranean town and learning the trade from his father, Kobi continued his studies in Los Angeles, California. He successfully launched his own brand with a few close partners and extensively learned all aspects of the trade.

With his humble upbringing, Kobi readily assists anywhere he can from sales to manufacturing, and even customer service. He does not allow his grand successes to spoil his ambitious mindset, knowing the full value of his roots.

Every member of his team is proud to work with him. With each step being done within the same building, our customers can confidently shop with us knowing the designers, manufacturers, diamond sourcers, customer assistance, packing and shipping are all working closely together.